Jack Daniel’s has a long history of supporting musicians and musical events. From their Studio No. 07 series to the Supporting Act Contest; from banners in stadiums to barstools in bar rooms; from the vintage music room in Jack Daniel’s own home to the JD Branded Gibson guitar at the Hardware & General Store, one thing was clear to us at Four Chords & the Truth: Music is, and has always been, important to Jack Daniel’s.

As our presenting sponsor for the past two seasons of Four Chords and the Truth, we couldn’t have asked for a better event partner: true to their word, they show up with their support, samples, and the coolest swag and leave the rest to the Four Chords team, respecting our independence and commitment to authenticity.

Daniel Navarro, National Marketing Manager of Brown Forman Canada (Jack Daniel’s parent company) agrees: “Jack Daniel’s has supported and has been an intrinsic part of music from the beginning, and with our partnership with Four Chords we solidify the link the brand has with the music scene and its makers.”

We just want to say thanks to Daniel all the good folks at Brown-Forman Canada and …. thanks, Jack!


Photo by Mike Highfield